Have you noticed these days how many people at events are ‘social reporting’: tweeting… live blogging… uploading pictures from their smart phone?
Social reporting is about using the tools of the social web to not only capture the spirit and substance of the discussion, but to actively report it “live” so that people outside the event can take part remotely.
Our approach takes this new level. We call it “co-social reporting” – simply, a more collaborative approach to using social tools to report and participate in live events.
Beyond conventional tweeting, Instagramming and Facebook updates, collaborative social reporting means convening, briefing and coordinating teams of rapporteurs to maximise social comms through authentic networking. Successful co-social reporting also acknowledges that you can’t control the message and that your stakeholders are your communication ambassadors.